Executive Summary
This business plan outlines the establishment of a Football Recruiting Consultant Service dedicated to assisting high school football players and their families in navigating the complex college recruiting process. Our mission is to provide expert guidance, personalized strategies, and comprehensive support to maximize student-athletes’ opportunities for securing athletic scholarships and finding the right collegiate fit academically and athletically. We aim to become a trusted partner by offering transparent, ethical, and effective recruiting solutions.
Services Offered
Our core services are designed to provide end-to-end support throughout the recruiting journey:
- Player Evaluation & Assessment: Professional evaluation of athletic skills, academic standing, and overall potential. Creation of a realistic list of target college programs (NCAA, NAIA, JUCO).
- Recruiting Profile Development: Assistance in creating compelling digital and physical recruiting profiles, including highlight video guidance and resume building.
- College Identification & Outreach Strategy: Identifying suitable college programs based on the athlete’s profile and preferences. Developing a strategic communication plan for contacting college coaches.
- NCAA/NAIA Eligibility Center Guidance: Assisting families with understanding and navigating the requirements of the NCAA Eligibility Center and NAIA Eligibility Center.
- Communication & Interview Coaching: Training athletes on effective communication techniques for interacting with college coaches, including email etiquette and interview preparation.
- Academic Planning Support: Advising on course selection and academic requirements to maintain eligibility and enhance appeal to college programs.
- Unofficial/Official Visit Preparation: Guidance on how to maximize unofficial and official college visits.
Target Market
Our primary target market includes:
- High school football players (typically grades 9-12) aspiring to play at the collegiate level.
- Parents and guardians of these student-athletes seeking expert assistance in the recruiting process.
- Student-athletes who may be overlooked by traditional recruiting channels or require specialized guidance.
We will focus on athletes across various skill levels, from those targeting top-tier NCAA Division I programs to those seeking opportunities at Division II, III, NAIA, or Junior College levels.
Marketing and Sales Strategy
Our marketing strategy will focus on building credibility and visibility within the high school football community:
- Digital Presence: Develop a professional website detailing services, testimonials, and resources. Active engagement on relevant social media platforms showcasing success stories and recruiting insights.
- Networking & Partnerships: Build relationships with high school coaches, athletic directors, and youth football organizations. Attend camps, combines, and clinics.
- Educational Workshops & Seminars: Host free or low-cost informational sessions for parents and athletes on the recruiting process.
- Referral Program: Encourage satisfied clients to refer new prospects.
- Content Marketing: Create valuable content (blog posts, guides) related to football recruiting to establish thought leadership.
Management Team
The service will be led by [Founder’s Name/Brief Background if a solo venture, or describe key roles if a team]. The core strength lies in [mention relevant experience, e.g., “extensive experience in college football coaching/recruiting,” “deep understanding of NCAA regulations,” “proven track record of player development and placement”]. We are committed to ethical practices and personalized client attention.
Operations Plan
Daily operations will be managed efficiently to ensure high-quality service delivery:
- Client Onboarding: Initial consultation, needs assessment, contract agreement, and information gathering.
- Service Delivery: Regular meetings (virtual or in-person), ongoing communication via email and phone, and utilization of online platforms for profile management and progress tracking.
- Technology: Utilize a CRM system for client management, a database for college coach contacts and program information, and video analysis tools where appropriate.
- Network Maintenance: Continuously update college coach contact information and program needs.
- Compliance: Strict adherence to NCAA, NAIA, and high school athletic association regulations.
Financial Projections
Revenue will be generated through tiered service packages and à la carte consulting services. Key financial considerations include:
- Revenue Streams:
- Comprehensive Package (e.g., full-service recruiting support for 1-2 years).
- Targeted Packages (e.g., profile development and initial outreach).
- Hourly Consulting.
- Cost Structure:
- Marketing and advertising expenses.
- Software subscriptions (CRM, video editing, database).
- Travel expenses (attending games, camps, client meetings if applicable).
- Administrative costs.
- Profitability: Achieve profitability within [timeframe, e.g., the first 18-24 months] by managing costs effectively and building a strong client base through successful placements and positive referrals. Initial funding will be [source, e.g., personal investment, loan].
Disclaimer: This is a foundational plan. Detailed financial models and specific operational protocols will be developed further.
